The designers' stories are tinged with sadness. No stranger to the world of celebrity, is Anna Wintour, who makes stars out of the new fashion players and reaps the advertising-dollar rewards of their success. The Arnault-Pinault rivalry is detailed in future episodes, as the pair compete by buying up Europe's fashion houses and developing them with ever-more glamorous power plays, extravagant flagship stores, artist collaborations and celebrity endorsement, all the while ensuring that each brand is accessible to everyone, even if only via a lipstick. A fascinating book.Kingdom of Dreams co-creator Peter Ettedgui at the series premiere at the ASVOFF fashion film. The New York Times chief book critic Michiko Kakutani called Deluxe: "A crisp, witty social history that's as entertaining as it is informative." The Los Angeles Times stated: "What Fast Food Nation did for food service, this book does for fashion, exposing the underbelly of the $157-billion luxury industry and the lockstep consumer psychology behind its glamorous veneer." And Fareed Zakaria said: "Globalization, capitalization, class, and culture. These new luxury conglomerates-principally Kering, which owns Alexander McQueen, Balenciaga, Brioni, and Gucci Richemont, which owns Dunhill, Cartier, Jaeger-LeCoultre, Montblanc, and Van Cleef & Arpels, and LVMH, which owns Bulgari, Dior, DKNY, Fendi, Givenchy, Marc Jacobs, Louis Vuitton, Thomas Pink, as well as De Beers, TAG Heuer, and Sephora-have achieved success with fashion shows, provocative commercials, dressing celebrities for red carpet events, and through licensing, franchising, outlet malls, and online retailing.Īccording to Thomas, this trend has led to inferior quality, rampant outsourcing to developing nations, and a massive surge in both counterfeiting and the illicit activities it funds.
The book examines the corporate consolidation of small family-run luxury businesses into luxury goods holding companies, and their process of "democratizing" luxury by making it available for sale to the masses in the forms of handbags, clothing, and accessories. Book by Dana Thomas Deluxe: How Luxury Lost Its Lusterĭeluxe: How Luxury Lost Its Luster is a 2007 book by Paris-based American journalist Dana Thomas.
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